On International Women’s Day, March 8th, 2023, the IYC and Miss England bare-face winner 22 Melisa Raouf launched a bare-face campaign. The “Bare Face Campaign” was launched to encourage people to accept themselves without makeup or filters. The campaign’s purpose is to challenge social beauty norms and empower people to feel confident in their own way. The Bare Face Campaign aims to highlight the beauty of flaws and promote self-acceptance. It inspires them to proudly reveal their natural features, such as freckles, scars, or blemishes, rather than conceal them with makeup. This campaign served as a platform for open conversations about self-esteem, encouraging people especially women to support one another on their journey to acceptance.