Bare Face Campaign 2023
Project ID: IYC/HQ/2022/01
Project Description
On International Women's Day, March 8th, 2023, the IYC and Miss England bare-face winner 22 Melisa Raouf launched a bare-face campaign. The "Bare Face Campaign" was launched to encourage people to accept themselves without makeup or filters. The campaign's purpose is to challenge social beauty norms and empower people to feel confident in their own way. The Bare Face Campaign aims to highlight the beauty of flaws and promote self-acceptance. It inspires them to proudly reveal their natural features, such as freckles, scars, or blemishes, rather than conceal them with makeup. This campaign served as a platform for open conversations about self-esteem, encouraging people especially women to support one another on their journey to acceptance.
Duration
Start date : 08.03.2023
Completed Date : 08.03.2023
Location(s)
Online
IYC Focal Area(s)
Improving Physical, Mental and Social Well-being
Leadership of the Project
IYC Headquarters
IYC Sri Lanka
Strategic Partnerships
SDG Number
5
Strategic Goals:
Promoting body positivity: Encouraging people to appreciate their natural characteristics and feel confident in their own way, regardless of society's beauty standards or expectations.
Challenging unrealistic beauty ideals: raising awareness about the pressures placed on individuals, particularly women, to conform to false beauty standards.
Individual empowerment: Inspiring people to embrace themselves as they are, developing self-esteem, and promoting self-expression.
Advocating for inclusivity: emphasising diversity in beauty and emphasising that everyone is gorgeous in their own unique way.
Fast Facts:
Challenges
This movement represents a great advancement in defying established beauty norms and encouraging a more open society. It promotes self-acceptance and body positivity, which encourages people to accept themselves as they are rather than striving for an unachievable ideal of perfection.
Solutions
With this campaign, people were educated about the dangers of excessive makeup use as well as the importance of embracing natural beauty.
Collaborating with Miss England bare-faced winner 22 Melisa Raouf, who has embraced her bare face globally and has had a significant impact on promoting the campaign's message.
Benefits and Impact
Enabled people to be confident in their own ways. This movement appreciated natural beauty, encouraged people to appreciate their unique characteristics, and increased their self-esteem.
Furthermore, this campaign had a significant impact on societal beauty standards, challenging long-held views that beauty is synonymous with heavy makeup and flawless appearances. The Bare Face Campaign 2023 promoted inclusivity and diversity in defining what it means to be attractive by appreciating natural beauty.
